Sebi directs intermediaryies to use registered contact details for advertising on social media platforms

Sebi on Friday asked registered intermediates wishing to advertise on social media platforms like google and meta to register on these platforms using the contact details such as the email id and orac ID and Omail ID Provided to the markets watchdog.

The move is aimed at curbing fraudulent activities in the Securities Market.

This decision came after sebi observed a rapid increase in frauds related to seconds markets being conducted on platforms such as youtube, facebook, instagram, whatsapp, x (formmerly twitter), Telegram, and the Google Play Store.

With increasing adoption of digital communication platforms, sebi observed that perpetrators of such frauds are enticims in the name of providing online trading courses, SEMINARS, SEMINARS, SEMINARS, GIVING MIVINES Deceptive Testimonials, Promies or Guarantees of Assured or Risk Free Return etc. Through Various Social Media Platforms (SMPS).

To Protect Investors and Increase Transparency, Sebi has taken steps to strengthen the health of registered intermediates on these platforms.

“It has been decided in consultation with social media platform provides that all sebi registered intermediaryies uploading/ publishing advertisements on Smpps like google/ meta (to stand with Required to register on such social media platforms using their email ids and mobile numbers registered on Sebi Si Portal, “The regulator said in a statement.

Following this, these platforms will carry out verification checks on the intermediaryies before allowing them to publish ads. This verification process aims to ensure that only legitimate, verified intermediaryies can advertise on these platforms.

The regulator has been asked all intermediates to advertise on smps to update their contact details- Specifically their email id and mobile number – on the sebi Si Portal by April 30, 2025.

The move is part of sebi’s efforts to curb fraudulent activities, safeguard investor interests, and promote a more transparent and secure securities market.