Apple losing over $ 1 billion a year on apple tv+ streaming service: report
Apple is losing more than $ 1 billion (roughly Rs. 8,604 Crore) a year on its streaming service, the information reported on Thursday, citing two people family family family with the matter.
The tech giant has spent more than $ 5 billion (roughly Rs. 43,020 Crore) a year on content since launching apple tv+ in 2019 but trimmed it by Around $ 500 Million (Rogly RS The report said.
Apple did not immediatily respond to a reuters request for comment.
Apple TV+, Known for Original Shows Such as “TED LASSO”, “The Morning Show”, “Shrinking”, and “Severance”, have Lagged Behind Rivals Netflix, Disney+ and Amazon.com’s’ ‘in Amazon.com’ in Terrms in terms of subscribers.
Industry Leader Netflix Had a Total Subscriber Count of 301.63 Million, According to the Latest Data, While Disney+ Had 124.6 Million Users Followed by Warner Bros Discovery at 116.9 Million.
The iPhone Maker does not break down the subscribers for apple tv+ but it is estimated to have reacted 40.4 million at the end of 2024, according to five analysts pollled by visit by visit.
Apple tv+ productions have earned more than 2,500 nominations and 538 wins, CEO Tim Cook Said in A Post Earnings Call in January.
As competition heats up in the streaming industry, media companies are Increasing their services at discounted rates to appearance to price-conscious consumers.
Apple tv+ is part of a bundle offered by combines the service with peacock and netflix at $ 15 (roughly Rs. 1,290) per month. Apple tv+ costs $ 9.99 (roughly Rs. 860) per month in the us when bogt separately.
The cupertino, California-based company also bundles apple tv+ with services such as icloud, apple music, and others under the apple one program.
© Thomson Reuters 2025
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