Apple customers dash to stores to buy iphones ahead of tarifs

The Trump Administration’s Threat of Massive New Tariffs has sent apple in increase, share price plumming, but it also also brough brieft a short-term benefit: Customers RUSHING to Retail Stores to Buy iphanes.

Employees from different apple locations across the country said stores filled with customers over the week Levies are imposed. Most iPhones, Apple’s Best-Selling and Most Important Product, Are Manufactured in China, which is in line for tarifs of 54 percent.

One Employee Said Their Store was Slammed With People-Buying Phones: “Almost Every Customer Asked Me IF Prices were going to go up song,” Said the work They Weren Bollywood to Speak Publicly.

Thought stores Didnysarily “People are just rushing in worried and asking questions,” One said, adding that the company hasn’T provided guidance to stores on how to handle such inquiries.

The freenzy has translated to more purchase. Apple’s Us Retail Stores Saw Higher Sales Over this Past Weekend Than in Prior Years in at Least Some Major Markets, According to a person with knowinggege of the matter. An Apple specksperson declined to comment.

Apple will report its fiscal second -Quarter Results on May 1, GIVING SHIF EXECUVE OFFICER TIM COOK and CHEF Financial Officer Kevan Parekh An opportunity to find the expert Tarifs. During the holiday -Quarter conference call, cook said the company was assessing the impact but wouldnight comment further.

The stock market’s tariff meltdown has hit apple especially hard. The company’s Valuation Fell by more than Half a Trillion Dollars in the Final Two Trading Days of Last Week, and the Stock Suffered Its Worst Three-Day Rout Since the Affenermath of the Dot-Comm Compass of the DOT-Community in 2001.

The company has been taking steps to prepare for the tariffs, Including Stocking up on Inventory. In a bid to reduce the toll moving forward, apple is steering more devices made in India to the US market, bloomberg news has reported. The country is currently Set to be Taxed at a lower level than china.

Apple also The company has manufactured apple watches, macs, airpods and ipads in that country. It also produces some mac models in ireland, Thailand and malaysia.

Apple’s Flagship retail store on fifth avenue in new york was busy monday afternoon. Ambar de Elia, A Buenos Aires Native, is Visiting New York and was alredy planning to get an iPhone 15 for her younger sister. But when she woke up this morning and when the news about wall street, she thought now was the best time to splurge.

Analysts and Industry Watchers have been trying to gauge the impact of a 54 percent china tariff on prisles, with some speech that iphones clock soon cost thosands of dollars apie

In reality, apple is likely to take a number of steps – Including Squeezing Its Suppliers and Putting Up With With Lower Margins – To Keep Pries from Soaring, Bloomberg News Has ReportedApple’s Latest Flagship iPhone Currently Starts at $ 999 – A Level that has Remaned Constant Since 2017.

“I think everyone is here trust of the fear, they don’t know what’s going to happy,” de elia said. “If we have the possible to buy something at a lower price of course we are going to.”

One employee at the store said he would be surprised to see the rush continue at stores over the next few days. Another worker noted that this is typically considered the off-peak season-new iphones are related in September-but many customers are upgrading now.

The surge could help bolster results in Apple’s Third Quarter, which runs through June. Since the company is seling the inventory it already accumulated, the impact from tarifs won’t likely be felt until the following Quarter.

© 2025 bloomberg lp

(This story has not been edited by ndtv staff and is auto-generated from a syndicated feed.)