साउथ में सितारों को क्यों माना जाता है भगवान, इस दीवानगी की वजह क्या?
In South, films are considered not just entertainment, but like a cultural revolution. Especially in Tamil Nadu, Andhra Pradesh, Telangana and Karnataka, millions of fans consider stars like God, many fans put pictures of these stars in their homes. This is due to the culture, situation and history here. In films, the character of the hero is shown in such a way that even in real life, people start considering them as their deity or messiah. This is called Cult Status.
For example, NT Rama Rao (NTR) played rolls like Lord Krishna, Ram in more than 300 films, so that his fans started to consider him as deities in real life. It is also said about Jayalalithaa that the people of South used to say the gold statue of the goddess. Apart from this, most of the films of South Cinema are focused on social issues and poverty, due to which fans directly watch their heroes in these stars.
South Indian cinema is being made in such a way that it remains connected to the common people. In the films here, there is a protector of language, culture and values. People consider it their responsibility to watch the films here. The hero here is presented in such a way that he is successful in giving political or social messages. That is why bold scenes are kept away in South cinema, they were not at all at the beginning. Film stars in South are considered to be representative of society, not just entertainer. Characters like the messiah of the poor or warriors of justice shown in films connect the public to their ethnic and social contexts.
Fans gather a lot in the name of backward castes in South, the heroes are shown to be poor and backward caste in films. It also gets the benefit, because in Andhra Pradesh itself, about 60 percent of the people are backward and Dalit, the same is the case with other states. This is mentioned in the book after NTR, Telugu Mass Film and Cinematic Populism by Culture Studies Professor SV Srinivas, in which Kapu and Kamma caste are mentioned. It is written that earlier people of Kampu and Cama caste used to get comedians or small roles, but later superstars came from these castes and got engrossed on the hearts of the people.
Another reason for the people of South to join their face star is their charity. From NTR to Allu Arjun, everyone is ahead in this charity. It is famous about Rajinikanth that he donates the basis of his earnings to his fans and needy. He also gave Rs 1 crore in the release fund of the land slide held in Wayanad last year. Many of his charitable trusts run. Apart from this, Telugu Act Mahesh Babu donates about 30 crore rupees annually.
All the actors of South, including Allu Arjun, Thalpati Vijay, are ahead. The special thing is that this trend has been going on since the beginning of South Industry. There is an anecdote in the South that once in 1950, the MGR saw a rickshawwale in the rain, and donated 6000 rickshaws. Jayalalithaa started schemes like canteen, bottled water, salt etc. under the name Amma.
Not only an actor, his fan club is also ahead in this matter. Fans of Chiranjeevi, Pawan Kalyan and NTR organize political rallies in Andhra-Telangana. On the 49th birthday of Janasena Party leader and Union Minister Pawan Kalyan of Andhra Pradesh, his fans club distributed 600 oxygen cylinders worth about Rs 70 lakh. Similarly, blood donation camps were set up in all the districts of Kerala on the birthday of Malayalam actor Mamutti.
Apart from this, free food is run by actor Vijay in all the districts of Tamil Nadu. Apart from this, these fans also help the club people in the treatment, studies and other relief work, all the fan clubs are registered. Chiranjeevi has 18 thousand registered fan clubs, while Vijay Thalapati has more than 85 thousand fan clubs.
The trend of watching movies in South is also more. If we look at the country in terms of the country, the infrastructure of cinema hall is much better in South State like Andhra Pradesh, Tamil Nadu, Karnataka and Kerala. According to the cinema profile website, there are 9 thousand cinema screens in the country, 54 percent are in South states. Of these, the highest screen is 1097 in Andhra Pradesh, while 719 seats are in Karnataka. According to the media investment firm, the people of South watch about 22 films a year, that is, about 1.8 every month. There are some people who watch up to 32 films in a year. Most of them are from small cities.
