वो ब्लॉकबस्टर, जिसने ‘शोले’ की सुनामी में की बजट से 10 गुना ज्यादा कमाई, हीरोइन ने पूरी शूटिंग पर रखा था वृत
The film, which gave a competition to ‘Sholay’, had neither action-drama, neither thriller nor superstars gathering. Nevertheless, this film wrote a unique chapter in the history of Indian cinema, which is still in discussion after 50 years.
Earning 10 times the cost
Although many films were made on the power of devotion, faith and faith, but what this film did, no other film could do so far. This film, which has grossed 10 times from his budget, did not have a big starcast, but still the audience came to theaters. The film is ‘Jai Santoshi Maa’. The budget of ‘Sholay’ was around 3 crore rupees, which was a huge amount in that era. At the same time, according to the reports, producer Satram Rohra made ‘Jai Santoshi Maa’ for just 20-25 lakh rupees.
After the release of the film, the tradition of worshiping Santoshi Maa and fasting was spread all over the country.
The atmosphere of theaters had become like a religious event
At that time, cinema was not seen with good eyes. The number of women in theaters was less. But ‘Jai Santoshi Maa’ changed this trend. Devotee women of Devi Santoshi Mata started reaching the cinema hall to watch the film with their children. There were many theaters where the atmosphere became like a religious event. The atmosphere of this film was such that people used to take out their shoes and slippers before entering the cinema hall. Watching the film was not just entertainment, but a kind of religious activity. People used to reach theaters with Aarti’s plate, perform Aarti and offer Dakshina.
Why ‘Santoshi Maa’ fasted
The film featured actors like Bharat Bhushan, Anita Guha and Kanan Kaushal. Anita Guha told in an interview in the year 2006 that she forgot to have breakfast on the first day of shooting and went through the whole day. When the day passed well, he decided that he will fast every day while living in the role of Goddess.
Anita Guha played the role of Goddess Maa Santoshi.
cinder
Jai Santoshi Maa
When Sholay was slowly gaining momentum at the box office, Jai Santoshi Maa also made her place strong. Amidst Sholay’s popularity, this was the only film that continued to draw the audience. Religious faith and devotional feeling gave it a place in the heart of the audience. The film ran in theaters for 50 consecutive weeks and in many places, a crowd gathered as ‘Sholay’. The audience believed that watching the film would bring happiness and prosperity in his life. This was the reason that people used to reach theaters including family, even sitting in bull trains from villages. ‘Jai Santoshi Maa’ earned more than Rs 5 crore.
Number 2 in terms of earning after Sholay
Most people now remember ‘Jai Santoshi Maa’ that it was second at one time just after India’s biggest film ‘Sholay’. Even without low budget, simple technology and no major publicity, ‘Jai Santoshi Maa’ proved that if the story and feelings are connected to the audience, the film can challenge any big starcast and grand set.